The goal of enterprise financial management is the ultimate goal of an enterprise through the effective management of financial projects. It can effectively evaluate the financial activities of an enterprise, and it is the symbol of guiding the effective financial management. The characteristics of the goal of enterprise financial management include: its measurement is relatively accurate, and it also has strong operability; The financial management goal is consistent with the economic goal of the enterprise, which can steadily promote the development of the enterprise; And the enterprise financial management objectives also have long-term characteristics, which can ensure the smooth progress of enterprise financial management and promote the stable development of enterprise economy.